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The Bambi, often called the Bambi Award and stylised as BAMBI, is a German award presented annually by Hubert Burda Media to recognize excellence in international media and television to personalities in the media, arts, culture, sports, and other fields "with vision and creativity who affected and inspired the German public that year", both domestic and foreign. First held in 1948, it is the oldest media award in Germany. The trophy is named after Felix Salten's book Bambi, A Life in the Woods ...

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The focus is on the years 1996 to 2001, into which the likes of Lothar Matthäus, Jürgen Klinsmann, Mario Basler and Stefan Effenberg provide insights on how a group of individualists became a team that laid the foundation for FC Bayern's current success....