
From Wikipedia: Philipp Patrick Hannes Plein is a German fashion designer. He is the founder and CEO of the Plein Group and Plein Holding, which includes the brands Philipp Plein, Plein Sport, and Billionaire. Headquartered in Lugano, Switzerland, the company specializes in the creation, production, and worldwide distribution of luxury goods. He is also the chief designer for the brands Philipp Plein, Billionaire, Plein Sport, and Plein Golf.

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Aspiring models compete for a chance to break into the business with a panel of judges critiquing their progress throughout the competition....

The participants of the reality show are fighting for the title of the next top model, a contract with Philipp Plein and a cash prize of 3 million rubles....

Germany's Next Topmodel is a German reality television show, based on a concept that was introduced by Tyra Banks with America's Next Top Model. The competition is hosted by Heidi Klum. She also serves as the lead judge and executive producer of the show....

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